Thursday, April 30, 2009

$300 million dollar mistake

Surprisingly enough, traintalk did not send me this article, which details how small things in e-commerce can make such a huge difference.
A huge retailer took away their forced customer registration on their website and they realized $300 million dollars more in sales.

The first thing I did after reading that was to send a message to my web developers that registration should happen automatically, and it should send a password by email so the user can check their account status.

2 comments:

Rafi G. said...

wow. such a simple thing. people really dont like having to go through the process of registering on a website!

Anonymous said...

a couple connected items:

Web site registration technologies are pitiful
http://speechrep.com/?p=158

LexisNexis says its data was used by fraudsters
http://www.networkworld.com/news/2009/050209-lexisnexis-says-its-data-was.html?hpg1=bn

one has to do with fast and easy registration, the other with tightened verification protocols that will probably never be foolproof enough for comfort