Surprisingly enough, traintalk did not send me this article, which details how small things in e-commerce can make such a huge difference.
A huge retailer took away their forced customer registration on their website and they realized $300 million dollars more in sales.
The first thing I did after reading that was to send a message to my web developers that registration should happen automatically, and it should send a password by email so the user can check their account status.
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1 comment:
wow. such a simple thing. people really dont like having to go through the process of registering on a website!
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