Thursday, April 30, 2009

$300 million dollar mistake

Surprisingly enough, traintalk did not send me this article, which details how small things in e-commerce can make such a huge difference.
A huge retailer took away their forced customer registration on their website and they realized $300 million dollars more in sales.

The first thing I did after reading that was to send a message to my web developers that registration should happen automatically, and it should send a password by email so the user can check their account status.


Rafi G. said...

wow. such a simple thing. people really dont like having to go through the process of registering on a website!

Anonymous said...

a couple connected items:

Web site registration technologies are pitiful

LexisNexis says its data was used by fraudsters

one has to do with fast and easy registration, the other with tightened verification protocols that will probably never be foolproof enough for comfort